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- About Jax
One of my favourite business mantras/life mantras/guiding phrases, is SWIM DOWNSTREAM.
I suspect we have been sold a lie that life has to be hard, that we need to struggle, that to be worthy we need to strive, force ourselves, our bodies, our minds, our limits. I think this mindset is a result of the industrialisation and the fact we needed to comply with unnatural states to be part of an unnatural system. This myth has continued over the past 20 years, while I have been in business.
There has been an industry created by coaches and experts that sell struggle and pain as the way to scale, get fit, get rich, get, get, get. Now, I know for a lot of people this mindset works. It gives structure and meaning. For me, it gave my power-hungry brain a purpose and I felt like I had some level of control over my destiny. This mindset, kind of worked for me, until suddenly, it no longer worked. I was exhausted, broken, frazzel, filled with anxiety and nothing was in my control, not even my own emotions.
In branding, we are all about conveying the essence of a business/person in the most natural way the audience will receive the information. It’s actually all about swimming downstream, making the message as easy as possible for your audience to understand. You don’t find harder ways to do it. You don’t swim upstream. This idea doesn’t apply to just branding, once you realise it applies to all aspects of your, you soon see the path light up.
So many people are shouting from the rooftops; push through, hustle hard, do whatever it takes. The idea of struggle is perpetuated and traded upon as something you should conquer in business. But, in essence, all great businesses are swimming downstream and making calls that put them into the flow.
If you focus on the activities that put you into a state of ease and grace and understand that this energy, feeling or vibration, will help attract the people who you can best help and can best help you on your highest journey you will make your job/ you live a lot easier. You will love it and that will perpetuate and create momentum that will carry you on your journey with ease - like you are swimming downstream.