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- About Jax
There is an idea that Branding is logos, colours or maybe a bit of positioning according to your target audience. And it is true, it's all of that but so much more. It's about capturing essence.
We understand Brand is the equity you build in the world that extends beyond the product or service that you are selling. It is everything, it's also often not tangible, it’s the way people perceive you. As we all know, we can never control people's perceptions, we can only work to communicate clearly to help them understand you and hope for the best.
We take the time to understand who you work with and how you want to make those people feel. We co-create collateral to transmit information, so people understand and feel the way you want them to feel when they think about you or your business. talking in marketing “speak” no longer works. People want more, they want authentic, they want honesty, they want REAL.
We use the term holistic because no brand is built without great people. Your essence, vision and reasons for why you do what you do are essential to the creation process. We want to understand your path, so we can help light your way.
We don't have an ideal client as far as a profile or industry goes. We have ideal feelings - and that is working with people who are excited about the future, who love what they do and want to create partnerships built on mutual respect. Magic happens when our feelings of excitement for what we do match your excitement for what you do.