Remember
People are looking for a connection. People are wanting a feeling, business is energy, money is energy, emotions are energy. If you are creating your message out of fear, that you don't want to 'fuck it up' or have people judge you. People are going to feel that energy. A lot of people I have worked with want to fit in with their industry standards. They fit themselves into the status quo and pinch off themselves and their joy. They lose themselves because it is exhausting to be someone that is not in alignment. Once they give themselves permission to allow their personalities to be part of their messaging, they start to light up. They feel free and they get excited.
Don't be afraid of being left of centre, or right of centre, or too funny or too risky. Be afraid of attracting people who you don't enjoy spending time with, be afraid of dimming your light. You were brave enough to follow your path, start your own thing, don't get to the fun part, the marketing stuff, and then start getting afraid. Breath in deep, let the sparks of imagination get you excited and follow the energy.
In a sea of ‘middle of the road’, boring, safe, sameness, there is risk is being lost in a sea of mediocre, safe messaging or messaging that you ‘think’ you should say... Say what you want to say, say it with a big old smile on your face, or a do it with a dorky dance. Whatever the perceived external risk of judgement is, the far larger, more damaging risk is losing a little bit of yourself by not being in alignment.
If you are thinking about how to minimise the risk in your business, be bold, say something that has meaning, step away from the crowd.
Because as they say, the magic happens on the edge of chaos.
